Star Wars: Galaxy of Heroes | eric-yijiao-zhang

new character release promotion(jabba the hut)

Game Title: Star Wars: Galaxy of Heroes
Skills: Motion design, Cinematic Capture, 3D Game Model Polishing, 3D Texturing & Shading, Lighting, Video Editing, SFX
Software: Unity, Cinema 4D, Adobe Photoshop, Adobe After Effects

PROJECT OVERVIEW

Role & Scope: Conceptualized and executed this marketing campaign end-to-end, directing visual strategy, 3D asset pipeline, and final motion compositing.
Creative Concept: Structured a classic Dark Side vs. Light Side squad matchup featuring Jabba the Hutt (Hutt Cartel) against Luke Skywalker (Rebel Alliance).
Narrative Pacing & Hook: Built visual momentum starting with high-intensity 1v1 close-ups before revealing full squad lineups, concluding with an unresolved "Who Will Win?" open ending to drive audience curiosity, engagement, and game installs.

COLOR PALETTE & VISUAL HIERARCHY

Brand Palette: Adhered to official brand guidelines, utilizing Red for the Dark Side (Hutt Cartel), Blue for the Light Side (Rebel Alliance), and White as a neutral balancing tone.
Visual Contrast: Leveraged high-contrast red vs. blue color coding to instantly differentiate the two opposing squads and heighten dynamic visual interest.

TYPOGRAPHY & LIGHTING INTEGRATION

Holographic Aesthetics: Designed a custom typographic treatment inspired by iconic Star Wars hologram aesthetics.
Interactive Light Source: Utilized background text as a dynamic light source in 1v1 close-up shots to match character bounce lighting and unify the scene.
Color Split Composition: Applied high-contrast red and blue typography to draw an invisible split-screen divide, sharpening the visual tension between opposing sides.

VFX BREAKDOWN

Environment Refining: Constructed the 3D holotable base and stage assets using Cinema 4D and Unity for the main squad showcase.
Particle Simulation: Generated high-density landing dust and energy impact effects via Red Giant Trapcode Particular.
Scene Finishing: Integrated atmospheric fog, holographic scanlines, and glow passes in After Effects to establish Cinematic polish.

GAME CAPTURE (UNITY & C4D)

Asset Polish: Enhanced character meshes and textures within Cinema 4D prior to Unity engine import.
Scene Setup: Staged character action clips and customized dynamic environment lighting in Unity to align with After Effects backlight sources, ensuring seamless integration between characters and the scene.
Alpha Extraction: Exported high-resolution character animation passes with embedded RGBA transparency for After Effects assembly.

VFX SIMULATION

Particle Impact: Generated high-density landing dust and debris dynamics via Red Giant Trapcode Particular for Jabba’s opening reveal.
Composite Integration: Blended dynamic dust passes with environmental lighting to create a grounded, high-impact landing effect.