PROJECT OVERVIEW

​

Conceptualized a high-tech, immersive mobile ad experience designed to bridge gameplay mechanics with cinematic Star Wars lore. The creative strategy shifts focus away from standard flat UI, grounding squad building within a diegetic holographic projector where bounty hunters and villains materialize dynamically in 3D space.

​

​

​

Core Concept

​

• Tactical Holographic Roster Selection: The project centers around a vertical mobile showcase highlighting a holo-projector interface where players cycle through a squad of iconic bounty hunters/villains (Embo, Cad Bane, Boba Fett, and others).

• Dynamic Character Reveal: Positions character collection and squad customization as a high-tech, interactive experience, seamlessly bridging cinematic character modeling with mobile UI mechanics.

​

​

​

Art Direction

​

• High-Contrast Dark Sci-Fi Aesthetic: Set against a dark, industrial interior, allowing glowing light assets and energy effects to cut dramatically across the frame.

• Symmetrical & Vertical Framing: Tailored specifically for 9:16 portrait orientation (mobile ads/App Store showcase), placing the character centrally atop a detailed sci-Fi pedestal.

• Diegetic UI Integration: The character carousel and hologram projector are framed as physical in-universe technology rather than flat, non-diegetic overlays.

​

​

 

Brand Colors & Usage

​

• Dark Side Red (#E80001)

  • Usage: Glowing hologram base emissions, character selection highlight frames, directional navigation arrows, and particle effects.

  • Purpose: Establishes a menacing Dark Side / Bounty Hunter faction theme and commands immediate visual focus.

• Neutral Dark Base (#000000 / Deep Charcoal)

  • Usage: Physical pedestal control unit and background environment backdrop.

  • Purpose: Provides a high-contrast, neutral foundation so character lighting and red energy bursts pop off the screen.

• Branded White (#FFFFFF)

  • Usage: Star Wars: Galaxy of Heroes and EA logos anchored cleanly in the upper-left corner.

  • Purpose: Ensures high-legibility brand recognition and publisher authority without cluttering the central motion graphics space.

​

​​

​

​

​

​

​

Marketing Strategy

​

• Instant IP & Character Recognition: Placing recognizable characters front-and-center captures fan attention immediately without requiring dialogue.

• Roster Depth & Collectibility: The top carousel UI signals squad-building mechanics and broad roster selection, driving excitement for character unlocking and progression.

​

​

​

Shot Breakdown

​

• Initial Holographic Projector Activation

  • Visual: The metallic control base lights up red at the bottom of the screen, projecting a bright holographic grid and vertical energy beams onto the holo-table, casting dynamic atmospheric red light across the surrounding game environment.

• Character Materialization

  • Visual: Particle dust condenses as a character materializes atop the pedestal in full 3D detail, striking a hero action pose. Holographic scan lines pass over the character during browsing, locking into a solid, vibrant energy glow once selected.

• Roster Carousel Navigation

  • Visual: The top-anchored UI carousel highlights the active character icon framed in a glowing red box, while side arrows pulse to demonstrate interactive squad switching.

• Confirmed Selection & Seamless Transition

  • Visual: As soon as the final squad slot is filled, the last selected character leaps straight into the active battle scene via a smooth, match-cut transition—reinforcing core gameplay progression and immediate action.

​

​

​

VFX & Technical Breakdown

​

• Volumetric Light & Energy Rays: High-intensity red light projected upward from the pedestal using volumetric light passes to create depth.

• Hologram Grid & Particle Emission: Interactive particle emitter systems and light-pass extractions combined with alpha channel rendering for realistic hologram beam physics.

• Unity & After Effects Compositing Workflow: 3D character animations and camera passes extracted directly from Unity, then composited with motion graphics overlays, glowing UI elements, and color grading in Adobe After Effects.