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Product promotional video

Client: Karl Fazer
Product: Hazelnut Chocolate Bar
Skills: Art Direction, Motion Graphics Design, 3D Modeling, 3D Texturing & Shading, Lighting, Compositing, Video Editing
Software: Cinema 4D, Substance Suite, Adobe Photoshop, Adobe After Effects

FINAL DELIVERABLE

project overview

I conceptualized, art-directed, and executed this project from end to end, drawing visual and strategic inspiration from Fazer’s brand mission: "Fazer is all about meaningful food experiences. We combine a strong heritage with fearless creativity and bold innovations to offer wonderful tastes and memorable moments of joy."

To bring this identity to life, I established a lively, uplifting, and entertaining art direction. The result is an engaging narrative that captures pure delight, celebrates moments of joy, and showcases the rich, premium ingredients of Karl Fazer Hazelnut Chocolate.

Colors

Brand color palette.

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#1B1F44

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#437FBE

yellow001.png

#F5C826

white.png

#FFFFFF

research and development

Reference for 3D modeling, texturing & shading.

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1586158705-Liquid chocolateLanding.png
istockphoto-906142858-170667a.jpg
milk_custom-282dc1fca0247ade8fd3a895d3180cfa51163b8c.jpg
GettyImages-149075002.jpg
Pouring_milk_feature.jpg
4b7e117c8ded71fb-eJ88K2I1-zoom.jpg
hazelnuts_3x2.jpg
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VFX breakdown

3D Modeling, Texturing, Shading & Lighting in Cinema 4D
Chocolate Bar & Hazelnut: Custom 3D Modeling, Texturing & Shading

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Custom texture maps hand-crafted using Adobe Photoshop and Substance Painter.

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Diffuse Map

obj0046_Hazelnut_DIFFUSE.jpg

Diffuse Map

gold_mask.jpg

Golden text Mask

obj0046_Hazelnut_SPECULAR.jpg

Specular Map

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Displacement Map

obj0046_Hazelnut_BUMP.jpg

Displacement Map

//AnimatioNS

3D Animation: Built in Cinema 4D using Metaballs, Cloners, and MoGraph Effectors
2D Animation: Designed and composited in Adobe After Effects

1. Start with milk

m (3).png

2. Add liquid chocolate.

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3. Add hazelnuts.

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4. Reveal the chocolate bar.

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m (1).png
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