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Eric Zhang
☺
creative practice specializing in design & motion
IDEAs
Skills: Motion Design, Graphic Design
Software: Adobe After Effects
//final video
//project overview
Creativity refers to the ability to generate new and original ideas, thoughts, or solutions. It is a process of bringing something new into being and can manifest in many forms such as art, music, writing, design, business, and more. Creativity involves a combination of imagination, curiosity, and the ability to think outside of the box. It can be both a natural talent and a skill that can be developed and nurtured through practice and experimentation. And I always believe you don’t have to work with a client to be creative! Doing your own little design projects each day is also a great way to get into a creative mood. Some of these projects might even end up in the portfolio, just like this one. For this project, I wanted to reflect on a minimal tone for the overall art direction while showing viewers the journey of the experimentation/ brainstorming where I started "From No Ideas to Something Wonderful".
//Colors
In order to support the concept "From No Ideas to Something Wonderful", I set the video to start with very minimal colors and then have it turned into something colorful at the end.
During the "experimental process", My idea is to use the color red moving against the neutral colors black and white for leading the viewer's eye throughout the process. And I also want to use the color red to represent the energy, passion, strength, courage and creativity.

#FC3724

#000000

#FFFFFF

#212B37

#2A3F74

#175493

#5577D1

#2B5ABC

#3D90D2

#7AD1E4

#FF6239

#F36C68

#FECA28

#FFDB13

#D7DFE2

#EEDECE
//shapes
The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness... For this project, it refers to the Self. It's all about the Self-experimentation and the process from start to finish.

//Animations
There are 6 parts of animation combined in one long shot.
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Part 1

_gif.gif)

Part 2

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Part 3

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Part 4

_gif.gif)

Part 5

_gif.gif)

Part 6

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