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Product Promotional Video

Client: Old El Paso
Product: Salsa Dip
Skills: Art Direction, Motion Graphics Design, 3D Modeling, 3D Texturing & Shading, Lighting, Compositing, Video Editing
Software: Cinema 4D, Substance Suite, Adobe Photoshop, Adobe After Effects

FINAL DELIVERABLE

Project overview

• Concept & Execution: Conceptualized, art-directed, and produced this 15-second promotional piece from start to finish.
• Creative Direction: Built around a play on the word "Salsa," blending the culinary product with the rhythm of Salsa dance to highlight the beauty and artistry of food.
• Visual Storytelling: Each raw ingredient takes center stage as an individual dancer, coming together in a choreographed visual performance.

Colors

Brand color palette.

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research and development

Reference research images for 3D modeling, texturing, and shading.

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VFX breakdown

3D modeling, Texturing & Shading, Lighting in Cinema 4D.

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Texture maps were created in Photoshop and Substance Painter.

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AnimatioNS

3D animations were generated in Cinema 4D using MoGraph Cloners and Effectors. 2D motion design and compositing were created in Adobe After Effects.

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